About / Who We Are
Designing with intent, experience, and impact.
form-three is a design consultancy helping organisations solve complex digital problems through clarity, judgment, and execution.
Intent
We start by clarifying intent — understanding the real problem, the business goals behind it, and the constraints that matter.
Experience
We stay accountable to outcomes, focusing on where design choices lead to meaningful, measurable effect.
Impact
We stay accountable to outcomes. Whether it’s conversion, activation, adoption, or efficiency, we focus on the moments where design has measurable effect.
The Story
How We Started
form-three grew out of a recurring pattern we saw across organisations: clear intent and strong teams, but digital experiences that struggled to perform.
Design was often treated as delivery, focused on outputs rather than outcomes, while data and analytics lived elsewhere, disconnected from day-to-day design decisions. The strongest results emerged when experienced designers worked closely with teams, using data to inform judgment and staying accountable across strategy, experience, and execution.
form-three was created to support that way of working, helping teams close the gap between intent, experience, and real-world impact.
Over time, form-three has also become an incubation ground for new ways of working — when patterns repeat across clients and challenges demand a more focused operating model.
Meet the Team
Our core team is the backbone, ready to partner with you.
Kamil Gottwald
Principal Consultant, Founder
Kamil is a senior design leader with more than two decades of experience shaping digital products, platforms, and teams.
He works at the intersection of strategy, experience, and performance, helping organisations clarify intent, make confident decisions, and deliver outcomes that matter through design.
Alexa Von Charles
Lead Consultant
Alexa is a senior product designer and mentor with deep experience across research-driven design and complex systems.
She specialises in turning ambiguity into clarity, bridging business goals and user needs through thoughtful strategy, strong craft, and close collaboration with teams.
The Process We Embrace
Our process is flexible by design. It adapts to context, complexity, and constraints, while staying focused on progress, clarity, and outcomes.
Understand
Clarifying goals & constraints
Understanding users & needs
Using data to focus effort
Framing the right problems
Decide
Turning insight into direction
Prioritising what matters
Aligning teams on direction
Defining success & tradeoffs
Design
Designing flows & systems
Prototyping & iteration
Testing with users
Refining clarity & usability
Deliver
Shipping with confidence
Supporting implementation
Measuring outcomes
Iterating on results
Collaborations Built on Trust
We work closely with teams across industries to deliver clarity, progress, and measurable results.
