Services / What we do

The four problems we get called in for. All four are symptoms.

A product that is painful to use. A funnel that leaks. Ground lost in search and in AI answers. A team that cannot keep up. Find yours below.

How we work

Designers who know how it gets built
We set up systems and workflows
Final copy always written by a human
We measure continuously

What it enables

What you approve is what launches
Your team can carry on without us
Content people read and AI quotes
You see what each change did

Platform & Product Design

The product is powerful and painful to use

Dense data, deep workflows, and people who have learned to work around the interface. We keep the depth and rebuild the way people move through it. B2B, enterprise and data-heavy products.

Case study: Stemly

Experience & platform design
UX & UI design
Design systems
Service & workflow design
Prototyping & user testing
Customer & market research

Conversion & Growth

The funnel leaks and nothing has moved the number

The visits arrive and the customers do not. We find where people drop out and why, then rebuild the flow around the moment they decide. Stores on Shopify, Shopify Plus and WooCommerce.

Case study: MoneyHero Group

Funnel & drop-off analysis
Acquisition journey redesign
Checkout & form optimisation
B2B sign-up & trial flows
Ecommerce design & build
Conversion-led content & copy

Search & AI Visibility

The brand is losing ground in search and in AI answers

Search traffic is slipping. Competitors turn up where you do not, including in AI answers people read in place of a click. We find out why, then fix the structure and the content underneath.

How we approach it

Technical SEO
GEO & AI visibility
Entity clarity & structured data
Question-led content strategy
Content & search audits
AI citation tracking

Managed Performance

The team has the ambition but not the capability

Output is slow or uneven, and AI gets talked about without changing how anyone works. We embed with your team, lift the standard across design, content and search, and build AI into how they work. Your team keeps working that way after we go.

Case study: Cynapse

AI-native team enablement
Fractional Head of Design, Content or Search
Embedded senior practitioners
Design & content operations
Capability audits & hiring support
Ongoing performance monitoring

How we engage

All three start with the audit, the first step of the method.

Audit

Start here when the number is not moving and you cannot say why. We look at design, content and search together, then hand you a prioritised list of what is wrong and what it is costing you.

It is a fixed fee and takes one to two weeks.

Project

We scope a project around one outcome: a journey rebuilt, a platform redesigned, a store launched.

The fee is fixed, so you know the cost before we start. We can tie part of it to the result when we own the whole journey.

Managed retainer

Some work does not end at launch. We keep senior time on the live product, watching the numbers and acting on what changes, or inside your team as a fractional or embedded lead.

It is scoped month by month.