Work / Case study
Designing a scalable Vision AI platform for real-world operations.
We partnered with Cynapse to modernise a complex Vision AI platform, simplifying workflows, standardising UI foundations and enabling teams to act faster and with greater confidence at scale.
Challenge
Cynapse is a world-leading Vision AI vendor. As the platform matured and the product moved to a modern React stack, the experience needed to catch up with what it could do.
The existing UI was powerful, but it had carried complexity: inconsistent patterns, a steep learning curve for operators and an information structure that hadn’t always matched real workflows. The goal was to modernise the interface and simplify the key journeys without losing depth, guided by user insight and usage data.
What we did
Mapped key personas, tasks and workflows
Defined a clear, modern design language
Built reusable components in the MUI framework
Reworked navigation and information architecture
Simplified dashboards and core operating flows
Designed responsive layouts and dark mode
Partnered with engineering through React migration
“We partnered with Kamil and his team to elevate the user experience of our Vision AI platform and bring it to a more modern, user-centric standard. Kamil’s experience in complex B2B products showed immediately — he helped us move fast while staying focused on what mattered.
This collaboration showed the impact a senior strategic designer can have when a software company doesn’t yet have a mature in-house design function. We’d happily recommend Kamil for his clarity, speed and collaborative approach.”
Based in Singapore with customers across four continents, Cynapse provides Vision AI software for high-stakes operational environments.
The platform supports smart cities, land transport, seaports and airports. Teams use it to monitor activity, investigate incidents, and improve safety and security.
Cynapse is trusted by over 50 organisations.
Enhanced readability and focus with dark mode
The platform is often used in operations rooms and low-light environments. Dark mode improved comfort, reduced glare and made key UI elements easier to scan during long sessions.
It also pulled the visual system together and gave the product a more modern feel, without changing how teams worked.
Tailored the experience for core personas
Operators and administrators used the product for different reasons, so we built the landing experience around what each of them would need first.
By aligning layouts, navigation and defaults to real usage patterns, the experience became faster to learn and easier to run day-to-day.
Improved object discovery with AI-powered text search
In analytics workflows, time-to-answer matters. We introduced AI-powered text search so teams could find objects and events faster, with fewer clicks and shorter investigations.
The result was a more direct path from intent to insight, designed around how users actually searched, filtered and validated what they saw.
Standardised core UI components for scale
To support a faster build pace and a more consistent product, we rebuilt key UI patterns as a reusable component foundation.
Moving to Material UI improved consistency, accessibility and responsiveness. It also gave the team a system they could keep shipping without UX drift.
Valuable takeaways
Great B2B UX starts with role clarity. We shaped the experience around what each persona needed most: operators got quick access to live monitoring and action, while administrators gained oversight, history and control. When the default view matched the job-to-be-done, adoption became easier and performance improved.
Fractional leadership works when it is outcome-led. The engagement was about decisions, priorities and shipping quality, guided by user insight and product signals. The key was staying close to engineering, so improvements landed in the product itself.
Credits
Methods
- Benchmarking
- Client Interviews
- Competitor Analysis
- Design System Build
- Fractional Design Leadership
- Market Research
- Material UI Design
- Production-Ready Prototyping
- Rapid Prototyping
- Responsive Design
- UI Component Design
- User Experience Design