The new shape
of performance.
What we do
We design and build digital products and journeys that users trust and easily find.
form-three is a Singapore-based Performance Design consultancy, formed by experts with decades of experience. We specialise in digital products for financial services, fintech and commerce, building the journey from the first touchpoint to the final commitment.
See who does the work
Rebuilt the journeys that turn comparison traffic into applications.
22 months embedded across SingSaver, MoneyHero, Money101 and MoneyMax, on one tokenised design system, with the team’s AI adoption taken from zero to 40%.
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Redesigned a research platform so investors find companies faster.
16 months rebuilding search, profiles and comparison, alongside a design system and a rebrand.
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Took a Vision AI platform from capable to enterprise-ready.
Fractional product leadership across a video analytics business, raising execution speed and platform maturity inside a fixed timeline.
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Turned a fragmented tax platform into a workflow companies actually complete.
Platform redesign and activation work that lifted e-invoice adoption and tax payment value at scale.
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Turned complex forecasting into decisions enterprises can act on.
Product direction, platform structure and a Figma design system for a machine learning product, built alongside the spinoff from ING that raised US$2.5M.
View case studyProblems we solve
- Low conversions
- Leaking funnels
- Stalled sign-ups
- Desktop-only stores
- Hard-to-use platforms
- Slipping search rankings
- AI invisibility
- Plateaued teams
- AI builds stuck in pilots
Tech is seldom the real issue here. That’s why we bring the right experts together to diagnose the underlying cause, design the fix and build the solution.
See what we do